Olli Hokkanen - the Finnish YouTube phenomena creator

In the time of media 2.0 a lot of absolutely non-predictable thing can break through to become phenomenal success. One of these is the total failure of a 19-year-old Finn from Mikkeli, Olli Hokkanen, trying to drink a 1,5 litre Coca-Cola bottle in as short period as possible. He fails miserably. He commented in TV his failure with words: "Ei pysty, olipa hapokasta"="Cannot do this, too acid".

His lousy performance was posted to YouTube and now he has become an short-term cult figure.



At the moment more that 550 thousand views... and looks 73 remixes or additions on the video. Moreover he gained his own Wikipedia-entry. Moreover, yougsters abound Finland are participating in Olli Hokkanen Open - cola drinking competion. Additionally, Olli's slogan is now available as a song and also as t-shirts.

If this is not 15-min of fame, what is then... and on this one I am absolutely sure that Coca-Cola did not order this kind of marketing campaign for their products. This is really web 2.0, must say!